Scott Darcy

Interaction and UX Designer



Brewery Project User Personna #2

Ryan D., Bar Tender, 27 years old

Ryan is an honest and determined person. Working as a bartender, his knowledge of beer and liquor is rivaled by few. He has done his homework on how to mix and make different types of drinks and he has even tried his hand at brewing his own style of beer at home. Ryan is genuinely interested in the process of how the alcohol that he works with makes it to his bar. He enjoys experimenting with new ingredients in his brews and his cocktails. It is this general theme that really describes his overall personality. He loves to tinker with the way things work in order to understand the process behind them and to create new and better products.

Ryan's Goals:

  1. To learn more about how to make craft beer
  2. To learn about the history of how the company got started in their work
  3. Looking for the next brewery tour so that he could see how the beer is made

One scenario involves Ryan needing to look up some reference material on how beer is made.  He would go to the brewery's site and go to their educational section on how the beer is made.  There he could use some of his reference material.

Another possible scenario is that Ryan would like to see when the next brewery tour is.  He would go to the sites Events page and see when the next tour is being held.